Personalization’s Impact on Hotels – Insights from PhocusWire Webinar

Source: VIDEO: Personalization and its impact on hotels – past, present and future | PhocusWire Kevin May hosted a panel of industry leaders to discuss what personalization for hotels and hospitality is in the current Digital Media. The panel included Charlie Osmond of Triptease, Nancy Rademaker of Nexxworks, Antonio Figueiredo of Salesforce and Gary... read more

Facebook Makes Ad Reporting More Relevant

Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is  global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad... read more

Will HotelTonight-Arbnb Disrupt The OTA Marketplace

Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the... read more

UK Watchdog Reigns-in Misleading Booking Sites

    In its summary the UK Completion Watchdog Reigns-in Misleading Booking Sites that it says are: “Using sales tactics like pressure selling.”  Also evaluated were misleading discount claims and hidden charges. The Consumer Watchdog demanded full disclosure and transparency in how money influences which properties  are featured on their sites. Specifically they oppose... read more

How to Optimize Content to Get Featured

We just added a page to the Chapter 3 on Contact Marketing.   The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured.  If you do it right you... read more

Get Your Blogs on Google News

Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news... read more

What Is Digital Media And Why Does It Matter?

Technology has quite literally changed the entire world, and one area that it has made a huge difference is in how businesses have to market themselves. The days of static information delivery is limited. Marketing is now all about process.  Interactive digital processes now replace many old fashioned billboards and fliers. Today, those in... read more
Marketing Strategies
New Book Digital Media Marketing Practical Advice For Hospitality

New Book Digital Media Marketing Practical Advice For Hospitality

Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel...
Website Strategy Process Implementation

Website Strategy Process Implementation

WEBSITE STRATEGY PROCESS Bonus examples for Book 1 in the series MarketingHotelsTourismOnline.com This is one of 7 Bonus reports available for FREE to buyer of the book WEBSITE or any of books in the series the series. To find get all Bonuses check out the website above or click the image What is a...

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