How Hotels use BIG Data to Drive Direct Bookings

As the businesses of all types try to provide more personalized experiences for customers, they are drawn to what we call Big Data. Big Data is the entire collection of information about your guests and your target market. It can be used to find out more about customer preferences, buying habits and markets. it... read more

Metasearch Direct Marketing Channel for Hotels

According to recent studies, the Metasearch Direct Marketing Channel for Hotels is working well for small hotels. Using the latest technology, a hotel can now get listed on the metasearch engines to get more direct bookings at a lower cost than with the competing Online Travel Agents  (OTAs). As Max Starkov, CEO of HeBS Digital,... read more

How Hotels Violate Rate Parity without Knowing It

Source: How Wholesale Rates Affect Rate Parity and Hotel Revenue Strategy In the article Jason Freed, managing editor of Duetto, explains how hotels violate Rate Parity without knowing it. In our analysis we summarize Jason’s findings and consider the broader issue of mass distribution. We also consider its effect on direct booking strategies and the role... read more

Is MetaSearch Evolving as a BookDirect Channel

Source: The perfect meta is yet to come It’s not happened yet but MetaSearch is Evolving as a BookDirect Channel. The future looks bright as news services to help hotel list directly are coming online. Meta search is another name for the hotel comparison sites, like Trivago, that show multiple prices from multiple sources... read more

Google adds hotel deals to filters, Tnooz

Google Adds hotel deals, Airfare Tracking and filters to its metasearch Source: Google adds airfare tracking, hotel deal spotting, and filters to its metasearch – Tnooz It’s great that Google now offers more filtering options and enhancing its natural language search. I particularity like the “Google adds hotel deals to filters” option. If I read it right, it might allow... read more

Why Book Direct – How Hotels Get More Direct Bookings

Why Book Direct examines how a small villa resort attracts more travelers to book directly on their own website. It is a case study of their experience and the steps they took, staring with the launch of their BookDirect blog and web page on the benefits of booking direct. It outlines many extras and... read more

Hotel BookDirect War Heats Up As OTAs Fire Back

Brands Target OTAs Offering Lower Rates For Booking Direct Source: More hotels offer discounts for booking directly An example of how Hotel BookDirect War Heats up as OTAs Fire Back, take a look at this dialogue: Melissa Maher, senior vice president of the Global Partner Group for Expedia, says “having hotel chains offer a... read more
Marketing Strategies
Why hotels should fight back against online mirror marketing

Why hotels should fight back against online mirror marketing

Unfortunately many travel shoppers do not know that they are not linking to the the hotel’s own website to book from these mirror listing on Google. Not only do OTAs List higher that Brand sites they mirror in many cases the brands who do not advertise will likely be way down on the page...
It Pays to Book Direct – Marriott

It Pays to Book Direct – Marriott

Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a...

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