Why Millennials Are Texting More and Talking Less – Forbes

Millennials are leading the shift toward texting and away from calling, and experts are wondering whether our social development is suffering as a consequence. Source: Why Millennials Are Texting More And Talking Less – Forbes This articles  says that  messaging is the modern form of communications and voice mail is outdated and ineffective.  In... read more

Phocuswright Says Messaging is the Future of Travel

In an age when hotels are beginning to make headway in the fight to get more direct bookings and better control distribution, message fits perfectly into direct strategies. It is a way that hotels can win back over the OATS because when push comes to shove no one knows a hotel better that their... read more

Mobile Apps Overtake Mobile Web

Criteo State of Mobile Commerce Q4 2015 from CriteoReports The latest mobile commerce report by Criteo shows  far more travel bookings are done on apps than the mobile web. This is a tipping point as it is the first time that Mobile Apps Overtake Mobile Web. Travel purchases from a mobile  were 58%  For... read more

Google Leads the Way with AI as Media

Siri co-founder and CEO Dag Kittlaus demos the  voice assisted, artificial intelligence new media network. Called Viv it is a world-first. Demoed at  TechCrunch Disrupt NY . Similar to its predecessor Siri, “Viv wants to build a conversational and smart layer that lets you interact with various services”.  Viv goes further. There is a... read more

Social Supplants Search For Content Discovery, Millennials Twice As Likely To Get News On Social

Social media is supplanting search as the go-to source for discovering content, according results of a survey of active online users conducted by Publicis’ Mediavest | Spark unit and BuzzFeed. The study, which was conducted by Forrester Consulting, surveyed 1,500 18- to 55-year-olds, and found social media is replacing search as the dominant means... read more

Googles Trip Planner Boosts Hotels With Good SEO

Source: Google’s New Trip Planning Search Display Underscores the Importance of Maintaining SEO Efforts   In a recent post we looked at what google Trip Planner (first launched on mobile) was all about (link below). We looked at what it was and how it was going to change search marketing. We also looked at... read more

Understanding Big Data in Hotel Analytics – SnapShot

Understanding Big Data Source: — SnapShot – Hotel Analytics Tourism suppliers have access to loads of data from Google Analytics that show travelers behavior and source of visit to your website to Facebook analytics of your posts.  But how you use that information is open to all sorts of interpretations, options and misunderstanding. This... read more

Tips for Creating the Perfect LinkedIn Profile – #infographic

Source: Personal Branding: Tips for Creating the Perfect LinkedIn Profile – #infographic   Its perhaps the longest infographics that I have ever seen, but it is packed with good tips. You should read the article also as they have points not covered in the graphics, such as: Cut down the superlatives and dont overuse... read more
Marketing Strategies
It Pays to Book Direct – Marriott

It Pays to Book Direct – Marriott

Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a...

3 reasons your website design needs a better marketing strategy

Sean Smith articles is great but it is reverse engineered or back-to-front according to the latest insights by the Power Marketing Strategies. Smith puts design first as described by his title ” Why your marketing needs a better design focus“, however Power Marketing says that this is one of the biggest problem with today...

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