Travellers Prefer Booking Direct – Triptease

Triptease is in the business of helping Hotel to get more direct booking. It offers cost compare services for hotel website that will show all rates across Online Travel Agent (OTA) channels. In its studies it has found that travellers prefer booking direct. Here is what they say: “When guests see price parity, surely... read more

Marriott Expedia War For Brand Integrity- Bloomberg

The bidding war for Starwood Hotels & Resorts Worldwide Inc. made global headlines as Marriott International Inc. fended off China’s Anbang Insurance Group Co. to become the world’s biggest hotel operator. Now Marriott has to figure out how to use its new edge in another long-simmering battle. Source: Marriott Won the Starwood Battle, Now... read more

Bookings Battle Infographic

Source: This chart shows how bookings has evolved and the milestone of battles and strategies by hotels and intermediaries along the way. The chart dates back from 1990s with the first arrivals of the online travel agencies (OTAs). The growth of Metasearch engines is captures so to is the rise and struggle of... read more

The Automation Personalization Divide [INFOGRAPHIC] – Tnooz

The Automation Personalization Divide is causing some to wonder if people matter as systems seem to be taking over Source: The automation and personalisation conundrum [INFOGRAPHIC] – Tnooz The infographics below have an interesting title, don’t you think? Personalization without people: Sounds like a contradiction in terms. In fact, systems today are getting pretty... read more

How Hotels use Big Data to Drive Direct Bookings

As businesses of all types try to provide more personalized experiences for customers, they are drawn to what we call Big Data. Big Data is the entire collection of information about your guests and your target market. It can be used to find out more about customer preferences, buying habits and markets. It can... read more

Metasearch Direct Marketing Channel for Hotels

According to recent studies, the Metasearch Direct Marketing Channel for Hotels is working well for small hotels. Using the latest technology, a hotel can now get listed on the metasearch engines to get more direct bookings at a lower cost than with the competing Online Travel Agents  (OTAs). As Max Starkov, CEO of HeBS Digital,... read more

How Hotels Violate Rate Parity without Knowing It

Source: How Wholesale Rates Affect Rate Parity and Hotel Revenue Strategy In the article Jason Freed, managing editor of Duetto, explains how hotels violate Rate Parity without knowing it. In our analysis we summarize Jason’s findings and consider the broader issue of mass distribution. We also consider its effect on direct booking strategies and the role... read more

Is MetaSearch Evolving as a BookDirect Channel

Source: The perfect meta is yet to come It’s not happened yet but MetaSearch is Evolving as a BookDirect Channel. The future looks bright as news services to help hotel list directly are coming online. Meta search is another name for the hotel comparison sites, like Trivago, that show multiple prices from multiple sources... read more
Marketing Strategies
Why hotels should fight back against online mirror marketing

Why hotels should fight back against online mirror marketing

Unfortunately many travel shoppers do not know that they are not linking to the the hotel’s own website to book from these mirror listing on Google. Not only do OTAs List higher that Brand sites they mirror in many cases the brands who do not advertise will likely be way down on the page...
It Pays to Book Direct – Marriott

It Pays to Book Direct – Marriott

Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a...

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