MetaSearch Engines Compared

Just two years ago Organic Search accounted for 62% the average hotel website traffic. In 2017 that has dropped to 42%. As it drops other channels are taking its place. Mostly it is the OTA that are filling the loss of organic search and direct bookings. Today metasearch has also become a major player... read more

Millennials Redefine Luxury Experiences & Marketing – eHotelier

Source: http://ehotelier.com/insights/2017/03/14/millennials-redefine-luxury-spur-changes-marketing Insights Instagram, luxury, millennials, pinterest Millennials redefine luxury and spur changes in marketing Millennial (born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and by 2005 they will account for  50 per cent of all travelers.  Much has been done to understand this market segment and how they research,... read more

PersonaHolidays Taps HowToFascinate FascinatingTravelers Technology

In the latest news by PersonaHolidays, The company has reached out to HowToFascinate.com with a new partnership that is Fascinating Travelers. Here is the latest YouTube video that demonstrates the lightening fast pace at which the PersonaHolidays App matches travelers with hotels and delivers personal recommendations based on personality. PersonaHolidays FascinatingTravelers Technology Press Release... read more

Latest Internet Mobile Stats Trends

Based on the latest Internet Mobile Stats Trends, digital trends reports by “We are Social” shows that mobile has now reached the pivotal point and accounts for 55% of all web access. Smartphones and Tablets combined account for 55%. That is more that a 30% increase in mobile usage year-on-year. At the same time... read more

How Google’s Rank Brain is Changing Travel

In this article on how Google’s Rank Brain is Changing Travel we dig into the the whole idea of artificial intelligence, machine learning, behavior analysis and personalization are effecting travel marketing and tourism in general. We are on a wave of technology innovation and developments that are going to make many current platforms and ways... read more

Personality Matching New Age Destination Marketing

New Age Personality Matching For Travel Destination Marketers now have a new application that can literally transform travel planning and bookings.  It’s the latest application by PersonaHolidays, which is used by the Barbados Tourism Encyclopedia and their Destination Marketing website. The app helps hotels groups and destination management organizations provide a better service to... read more

Fascinating Travelers with PersonaHolidays

In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she  says... read more

TravelWeekly Features Personality Hotel Matching App for Destination Marketing

Breaking News – Travel Weekly features new Personality Hotel Matching App as new driver for Destination Marketing Organizations. The app was first installed on the Barbados Tourism Encyclopedia a Destination Marketing Organization providing extensive information on the island with its full service travel planning and booking site Barbados.org. The new personality matching app pairs... read more
Marketing Strategies
Website Strategy Process Implementation

Website Strategy Process Implementation

WEBSITE STRATEGY PROCESS Bonus examples for Book 1 in the series MarketingHotelsTourismOnline.com This is one of 7 Bonus reports available for FREE to buyer of the book WEBSITE or any of books in the series the series. To find get all Bonuses check out the website above or click the image What is a...
AccorHotels Travellers Search Hotels by Mood

AccorHotels Travellers Search Hotels by Mood

AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to...

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