Lessons From Thomas Cook’s Failure

The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as... read more

How Social Media Changed Hotel Tourism Marketing

52% Travelers Changed Travel Plans  recent report by Sprout Social found that 52% of travelers in their study changed their travel plans based on what the learned on social media. It is a prime example of How Social Media Has Changed Tourism, especially as it relates to hotel and travel marketing. A similar study... read more

12 Tips to Make Instagram Promos Buzz

In this Instagram Tutorial “12 Tips to Make Instagram Promos Buzz” you will Learn how to get the most out of your Instagram-promotions. The tutorial reviews case studies of what has worked and not and explains why. PROMOS are a easy way to advertise your post – It can be seen by a large... read more

Instagram Strategies Tapping Influencers in Tourism

This instagram tutorial explain all you need to know about influencers. Several Instagram Strategies Tapping Influencers in Tourism are examined. The specifics of how this applies to marketing hotels and travel are explained in detail. There are Mega influencer, Micro Influencers and right now the trending influencers are Nano-influencer. An article in New York... read more

Hotels Tourism Instagram Marketing Tutorials

powergram | showroom |authority | passion | shoutoutpages | instainfluencers | promos Instagram is hot property for tourism  today.This series of Hotels Tourism Instagram Marketing Tutorials will provide a brief video (under 30 seconds) to overview the benefits of Instagram with respect to its major features. The description and notes under the video will... read more

Digital Media BookBuyers Bonus Membership Launched

Anyone who buys any of the Books in the Digital Media Series “Marketing Hotels and Tourism” will have access to a wealth of information and resources to help them succeed in the digital age. Free Membership  – a Digital Media BookBuyers Bonus The Bonuses include Membership to a network of resources to help market... read more

Digital Media Chapter 4 Bonus – Spreading the Word

Consequently, Chapter 4 Digital Media Review and Bonus is now live here >> Chapter 4 Review and Bonus The new page summarises Chapter 4 and provides more details on social media. The bonus, normally restricted to members and book buyers, is now available to anyone who cares to read it. It includes 7 tips... read more

How Small Travel Brands Personalize Vacations | PhocusWire

Source: How smaller travel brands can ride the personalization wave | PhocusWire   In this article Phocuswire does away with all the excuses small hotels and tourism operators face when trying to market in digital media. There are many obstacles, not least of which is the predominance of huge players that dominate the landscape.... read more

Europe’s Copyright Law Will Kill Curation

;’ Europe’s New Copyright Law Will Spook Startups Source: Europe’s New Copyright Law Will Spook Startups The European Union’s GDPR legislation, has had major impact on business as usual in Europe: Many websites have just blocked users as the implication og GDPR could be critical. Instapaper refused to serve even existing users as the... read more

Will Instagram let us shop for travel? | WTM Insights

Source: Will Instagram let us shop for travel? | WTM Insights Instagram Checkout, lets you buy products and services as you browse photo and videos on the instagram, without having to go to another website. It now just for products suach as fashion, make-up and sporting goods. Its aimed at Brands such as Michael... read more
Marketing Strategies
New Book Digital Media Marketing Practical Advice For Hospitality

New Book Digital Media Marketing Practical Advice For Hospitality

Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel...
Website Strategy Process Implementation

Website Strategy Process Implementation

WEBSITE STRATEGY PROCESS Bonus examples for Book 1 in the series MarketingHotelsTourismOnline.com This is one of 7 Bonus reports available for FREE to buyer of the book WEBSITE or any of books in the series the series. To find get all Bonuses check out the website above or click the image What is a...

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