This report list 10 trends that effect the travel professional. Benchmark Hospitality International reports on a commissioned study of over 20,000 travel professionals.
Note Trend #3 – Agents customers are increasingly bypassing the agents and booking directly. TAs see this as the greatest potential negative effect on their business in 2014.
And Trend #8 Hotel Websites with an attractive, appealing and user-friendly website with a direct booking option generates reservations. What is interesting is that travel agents use this method 34% of the time for making reservations (GDS is 38% of TA bookings).
You can toss your fax machine, though; it’s used for bookings only 1% of the time according to the study.