Oct 23, 2015 | Marketing
In our last blog we covered how Royal Caribbean is using Periscope to engage the Millennial traveler. Millennials will soon overtake the boomers in vacation spending, and their needs are quite different as this infographic by Choice Hotels International demonstrates. The Choice hotels study reveals 10 unexpected travel habits of millennials.”Millennials haven’t established allegiance with […]
Oct 23, 2015 | Uncategorized
Royal Caribbean International’s latest brand campaign is aimed at urging millennials to consider cruising. The company’s new “Come Seek” campaign “Maturing millennials in their late 20s and early 30s are looking for great experiences they can brag about on social media,” said Berra. “We want to give a preview of what you can look forward to posting […]
Oct 23, 2015 | Uncategorized
Source: Priceline.com CEO on the Death of Search Engine Optimization – Skift In this blog we summaries the proceeding covered in this Skiff article following the Skift Global Forum in Brooklyn. As usual we add our own perspectives and examples. Priceline.com CEO Paul Hennessy sums up what he sees in the Search engine Optimization Marketplace […]
Oct 23, 2015 | direct bookings, Uncategorized
Darren Huston on Business in Dubai Talks about Direct vs OTA Bookings Booking.Com – “The Cheapest way for Hotels to do Paid Marketing” CEO of Booking.com Darren Huston on Direct Bookings vs OTAs says emphatically that Booking.com is the cheapest way for hotels to market: “First of all, we always pride ourselves on being the […]
Oct 23, 2015 | direct bookings
If you want to book a hotel room online, watch out for fakes and phones. Source: Bamboozled: Did you just book a fake hotel room? | NJ.com Hotel booking and vacation rentals scams are on the rise driven mostly by unscrupulous on line agents offered fake rentals for properties they had no right to rent. […]
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