How Google’s Rank Brain is Changing Travel

How Google’s Rank Brain is Changing Travel

In this article on how Google’s Rank Brain is Changing Travel we dig into the the whole idea of artificial intelligence, machine learning, behavior analysis and personalization are effecting travel marketing and tourism in general. We are on a wave of technology innovation and developments that are going to make many current platforms and ways of […]

Personality Matching New Age Destination Marketing

Personality Matching New Age Destination Marketing

New Age Personality Matching For Travel Destination Marketers now have a new application that can literally transform travel planning and bookings.  It’s the latest application by PersonaHolidays, which is used by the Barbados Tourism Encyclopedia and their Destination Marketing website. The app helps hotels groups and destination management organizations provide a better service to travelers […]

Fascinating Travelers with PersonaHolidays

Fascinating Travelers with PersonaHolidays

In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she  says “Don’t […]

TravelWeekly Features Personality Hotel Matching App for Destination Marketing

Breaking News – Travel Weekly features new Personality Hotel Matching App as new driver for Destination Marketing Organizations. The app was first installed on the Barbados Tourism Encyclopedia a Destination Marketing Organization providing extensive information on the island with its full service travel planning and booking site Barbados.org. The new personality matching app pairs travelers […]

Hotel Marketing Trends 2017 Disrupt Travel

Hotel Marketing Trends 2017 Disrupt Travel

This  Net Affinity info-graphic gives us 17 trends that potentially will disrupt travel, as we know it, in  2017. The graph offers tips on whats happening and how it will effect hotel marketing in 2017 and beyond. Book Direct Help With the growing desire to boost direct bookings,  I expected TripTease and other hotel compare […]