BMW Website Focus On Content – A Lesson For Tourism

BMW Website Focus On Content – A Lesson For Tourism

Source: BMW Redesigned Its Website to Focus On Content In Huge Marketing Shift I thought this was a really interesting example of how Content Marketing is becoming a key element for major brands.   Reaching New Customers with Special Interests BMW has done that very well for a very long time. Now it is looking […]

Facebook Makes Ad Reporting More Relevant

Facebook Makes Ad Reporting More Relevant

Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is  global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad relevancy […]