Lessons From Thomas Cook’s Failure

Lessons From Thomas Cook’s Failure

  The failure of┬áThomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]

How Social Media Changed Hotel Tourism Marketing

How Social Media Changed Hotel Tourism Marketing

52% Travelers Changed Travel Plans ┬árecent report by Sprout Social found that 52% of travelers in their study changed their travel plans based on what the learned on social media. It is a prime example of How Social Media Has Changed Tourism, especially as it relates to hotel and travel marketing. A similar study by […]