How Hotels use Big Data to Drive Direct Bookings

How Hotels use Big Data to Drive Direct Bookings

As businesses of all types try to provide more personalized experiences for customers, they are drawn to what we call Big Data. Big Data is the entire collection of information about your guests and your target market. It can be used to find out more about customer preferences, buying habits and markets. It can also […]

Why Book Direct – How Hotels Get More Direct Bookings

Why Book Direct – How Hotels Get More Direct Bookings

Why Book Direct examines how a small villa resort attracts more travelers to book directly on their own website. It is a case study of their experience and the steps they took, staring with the launch of their BookDirect blog and web page on the benefits of booking direct. It outlines many extras and special […]

The Secret to Getting Direct Bookings With Smart Data Marketing

The Secret to Getting Direct Bookings With Smart Data Marketing

The secret to getting direct bookings is to target and engage travellers who are  planning to visit your destination in the near future. Big data does not capture these buyers as eHoteler confirms – the answer lies in smart data marketing. MARKHAT offers a winning strategy for advertising and re-targeting. Source: Smart data marketing in […]

Booking.com Darren Huston on Direct Bookings vs OTAs

Booking.com Darren Huston on Direct Bookings vs OTAs

Darren Huston on Business in Dubai Talks about Direct vs OTA Bookings Booking.Com – “The Cheapest way for Hotels to do Paid Marketing” CEO of Booking.com Darren Huston on Direct Bookings vs OTAs says emphatically that Booking.com is the cheapest way for hotels to market: “First of all, we always pride ourselves on being the […]

Mobile Car Connections Can Mean More Direct Bookings

Connected World magazine | Growth for Cellular Connections in the Car. Mobie in the car is one of the new options that may change the landscape for cellular M2M connections. Choice Hotels Intl., is partnering with Ford that will let Ford customers to make hands-free hotel reservations from their equipped Ford vehicles. The companies says […]