According to McKinsey, big data leaders have 6% higher profits on average. Recognising the potential of big data, Avis Budget embarked on a voyage to become a data-driven business.
In this video presentation, Brian Dicker, VP Revenue Analysis & Decision Technology at Avis Budget, discusses how Avis Budget became a market leader in the field using data to more accurately forecast demand and grow revenue with price optimization analytics.
Key takeaways include:
People, process, technology – 3 key elements to a successful organisational transformation
How you can use the right data at the right time to drive profits
What the optimal balance between manual forecasting and automated RM systems is
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