TripAdvisor Disappointed with Facebook Advertising

TripAdvisor CEO Is Rethinking the Value of Facebook Advertising – Skift. “We weren’t able to get the same traveler in shopping mode to come over to TripAdvisor in any scale that matched Google,” Kaufer said, referring to advertising on Facebook.   In our own experience we have seen better buy action coming from ads on […]

Priceline: Now Top of the OTA Pack

Here's how you do it – the online travel playbook according to Priceline, Booking.com, Agoda, Rentalcars and the rest | Travel Trends. Its not only because of Booking.com that changed the way OTA marketed hotels, although that was impressive, its also because they advertise better and spend more, and have more user friendly software and […]