Hotel Bonanza Offers Hotel Booking at 8 Percent Commission

Hotel Bonanza Offers Hotel Booking at 8 Percent Commission

A new online travel agency (OTA) Hotel Bonanza Offers Hotel Booking at 8 Percent Commission and other perks! Source: Startup pitch: Hotel Bonanza wants to redress the shaky hotel-OTA relationship This Blog, by Linda Fox of Tnooz, covers the Startup Hotel Bonanza, a new OTA working with hotels at only  8% commission. That’s good news […]

New Google Hotel Finder Looks Like an OTA

New Google Hotel Finder Looks Like an OTA

http://searchengineland.com/google-is-now-rolling-out-a-new-interface-for-hotel-finder-225787 Hotel Finder was launched in 2011 and we have seen many upgrades since- The last video we did showed Google becoming more hotel friendly. Now it is looking like just another OTA. Here is a picture of the new interface: Here is our previous 2015 video on Hotel Finder In our previous MarkHat.com Update […]

OTA Consolidation Make Hotels More Vulnerable to Distribution

OTA Consolidation Make Hotels More Vulnerable to Distribution

A recent study published by global hotel consultancy HVS revels that the major OTAs; Priceline, Expedia, and such have catapulted their dominance in the market throught acquisitions of regional agents and specialized distribution. Today Priceline controls 62% of the European market and Expedia has approx. 70% of US market. The HVS report cautions that the […]

Google Adds Bookings to Hotel Finder OTA

Advertising is Changing What we suspected for some time Google is adding commission based payment.Now Google adds bookings to its hotel finder paving the way for the worlds largest search engine to become the latest Online travel Agent (OTA). It is clear that advertisers are demanding more accountability and the old pay for ads or […]

More Choice Lowers Conversion

More Choice Lowers Conversion

Why less Is more – Skift In this, now famous study by psychologists Sheena Iyengar and Mark Lepper, consumers bought more when offered fewer choices. “With 24 flavors, 60% of the store’s customers stopped to taste test and 3% of the tasters bought jam. With six flavors, 40% of the store’s customers stopped to taste […]