Google Adds Bookings to Hotel Finder OTA

Advertising is Changing What we suspected for some time Google is adding commission based payment.Now Google adds bookings to its hotel finder paving the way for the worlds largest search engine to become the latest Online travel Agent (OTA). It is clear that advertisers are demanding more accountability and the old pay for ads or […]

More Choice Lowers Conversion

More Choice Lowers Conversion

Why less Is more – Skift In this, now famous study by psychologists Sheena Iyengar and Mark Lepper, consumers bought more when offered fewer choices. “With 24 flavors, 60% of the store’s customers stopped to taste test and 3% of the tasters bought jam. With six flavors, 40% of the store’s customers stopped to taste […]

Next Generation Bookings by IHB and Amadeus

IHG and Amadeus to create next generation reservations – Next Generation Bookings>>>: The new Next Generation Bookings system is going to be using the cloud-model and will replace HOLIDEX, IHG’s proprietary reservation system. The next-generation GRS evolves IHB systems, and connect to GRS and hotels directly through a separate, state of the art interface. It […]

The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog

The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog

Mid-Year Review: The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog. Stats Tell the Story Percent Increase/Decrease in Results in First Half 2014 vs. First Half 2013: Source Pageviews Visits   Bookings   Nights  Revenue Mobile    58.0%      50.9%   86.6%      61.1%    123% Tablet     11.7%       14.8%    18.0%       16.7%   10.5% Desktop -13.8%     –15.7%  -4.4%       […]

Major OTA’s not Jumping on TripAdvisor’s Bookings App – Skift

Major OTA’s not Jumping on TripAdvisor’s Bookings App – Skift

Major Booking Sites Still Won’t Allow Purchases in TripAdvisor’s App – Skift. Not having  a booking engine of its own or the huge database of hotel rooms and rates that the OTAs have Trip advisor has been scrambling to partner with site like booking.com and Expedia for its new booking app.  It has not convinced […]