Re-Branding in the Digital Age to Preserve SEO

Re-Branding in the Digital Age to Preserve SEO

When a Name Change Can Destroy Search Rank I was recently leading a re-branding initiative for a hospitality business so this article caught my eye. Should have read it before the project perhaps but re-branding in the digital age is a long term project and we learn and adapt as we move forward. In the […]

Re-imagining Advertising – ReBrief YouTube

▶ Project Re: Brief: A Film About Re-imagining Advertising – YouTube. This video says it all.. You may have seen it already as it dates back to 2012 but it is totally relevant to today. Technology is making it possible to interact with markets in a way hardly imagined. In this video the most famous […]

Brand Culture: Marriott Online Video Leads Hotel Industry | VideoInk

Brand Culture: Marriott Online Video Leads Hotel Industry | VideoInk

Marriott Paving the Way in Online Video for Hotel Industry | VideoInk. We have mention Brand Culture a few times in 2014 and speculated how it might be applied in tourism. Well here is the detailed example of just what Mariott is doing to create its own Brand Content. Marriott is targeting the “next generation” […]

The Independent Traveler | TravelersInsights Brand Culture

The Independent Traveler | TravelersInsights Brand Culture

TravelersInsights & Brand Culture. In our ongoing series of the new digital brand culture, this is a perfect example of the trend we discussed on the recent blog on new brand culture in the digital age. The Barbados Tourism Encyclopedia along with many tourism destination marketing authorities are now in the business of self publishing, […]

What Brand Culture Means to Tourism — Tech News

What Brand Culture Means to Tourism — Tech News

What Brand Journalism and The New Brand Culture Means to Tourism Marketing — Gigaom Tech News and Analysis. The article by Giganom is very relevant to tourism thought it was not direct to this market at all. The fact that Public Relations (PR) professionals now outnumber journalists 4 to 1 gives some indication of what […]