Travellers Prefer Booking Direct – Triptease

Travellers Prefer Booking Direct – Triptease

Triptease is in the business of helping Hotel to get more direct booking. It offers cost compare services for hotel website that will show all rates across Online Travel Agent (OTA) channels. In its studies it has found that travellers prefer booking direct. Here is what they say: “When guests see price parity, surely they […]

Marriott Expedia War For Brand Integrity- Bloomberg

Marriott Expedia War For Brand Integrity- Bloomberg

The bidding war for Starwood Hotels & Resorts Worldwide Inc. made global headlines as Marriott International Inc. fended off China’s Anbang Insurance Group Co. to become the world’s biggest hotel operator. Now Marriott has to figure out how to use its new edge in another long-simmering battle. Source: Marriott Won the Starwood Battle, Now It’s […]

Bookings Battle Infographic

Bookings Battle Infographic

Source: https://www.tnooz.com/article/direct-hotel-booking-battle-a-potted-history-infographic/ This chart shows how bookings has evolved and the milestone of battles and strategies by hotels and intermediaries along the way. The chart dates back from 1990s with the first arrivals of the online travel agencies (OTAs). The growth of Metasearch engines is captures so to is the rise and struggle of TripAdvisor […]

The Automation Personalization Divide [INFOGRAPHIC] – Tnooz

The Automation Personalization Divide [INFOGRAPHIC] – Tnooz

The Automation Personalization Divide is causing some to wonder if people matter as systems seem to be taking over Source: The automation and personalisation conundrum [INFOGRAPHIC] – Tnooz The infographics below have an interesting title, don’t you think? Personalization without people: Sounds like a contradiction in terms. In fact, systems today are getting pretty smart […]

Is MetaSearch Evolving as a BookDirect Channel

Is MetaSearch Evolving as a BookDirect Channel

Source: The perfect meta is yet to come It’s not happened yet but MetaSearch is Evolving as a BookDirect Channel. The future looks bright as news services to help hotel list directly are coming online. Meta search is another name for the hotel comparison sites, like Trivago, that show multiple prices from multiple sources for […]