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millennials Archives - MARKHAT.COM
Millennials Redefine Luxury Experiences & Marketing – eHotelier

Millennials Redefine Luxury Experiences & Marketing – eHotelier

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Source: http://ehotelier.com/insights/2017/03/14/millennials-redefine-luxury-spur-changes-marketing Insights Instagram, luxury, millennials, pinterest Millennials redefine luxury and spur changes in marketing Millennial (born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and by 2005 they will account for  50 per cent of all travelers.  Much has been done to understand this market segment and how they research, engage […]

Millennials Use Travel Agents More Than Other Traveller

Millennials Use Travel Agents More Than Other Traveller

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The number of people who say they’ve used a travel agent to book a trip has rebounded slightly in recent years, and increased interest from millennials in Source: Millennials Are More Likely to Use Travel Agents Than Any Other U.S. Demographic – Skift Travel Agents on the Rise It is clearly a good sign for  […]

How Generation XYZ are Changing Travel

How Generation XYZ are Changing Travel

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Understanding Millennials, Generation X to Z & How they are Changing Travel There has been a lot of talk recently on how millenials are changing travels. They are the latest wave of the new generations that are now having a significant impact on tourism. Like impact-generations before them they bring a new set of ideals […]

Millennials Strike Another Blow to OTAs

Millennials Strike Another Blow to OTAs

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I have covered the trend in direct vs distribution or travel agent assisted booking for some time now, its been gradual and slow but the latest stats and thinking see a dramatic change in booking patterns. Namely that travelers are moving away from OTAs and booking more direct with the hotel. A large part of […]

Millennials in 4 years will be 60% on our Business says Marriott

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Bill Marriott: Where hotels are going and the new Millennials. “In four years, 60% of our business will be millennials,” says Mr. Marriott, who adds with a laugh, “All of us old folks are moving on.” Mr. Marriott says the company now pulls data focus, groups, research and from social media. As an Example, it […]

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