Mobile Gets Traffic, But Desktop Gets Bookings

Mobile Gets Traffic, But Desktop Gets Online Sales 01/07/2015. Mobile Got Traffic, But Desktop Gets Online Sales by Jack Loechner, The rise of Mobile was no exception over the Christmas shopping period, but shoppers are still preferring the desktop for making a purchase. This article puts it into perspective with actual stats and insight on […]

Mobile Bookings are Exploding – Travel Weekly

Consumer Trends 2014: Explosion in mobile bookings – Travel Weekly. According to Travel Weekly’s 2014 Consumer Trends survey, the percentage of travelers who have used a mobile device to purchase travel surged, from 23% in 2012 to 38% in 2014. PhoCusWright studies shows that consumers are mostly using their mobile devices for shopping which is […]

The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog

The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog

Mid-Year Review: The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog. Stats Tell the Story Percent Increase/Decrease in Results in First Half 2014 vs. First Half 2013: Source Pageviews Visits   Bookings   Nights  Revenue Mobile    58.0%      50.9%   86.6%      61.1%    123% Tablet     11.7%       14.8%    18.0%       16.7%   10.5% Desktop -13.8%     –15.7%  -4.4%       […]

Less than 1% of marketing budgets go to mobile

Mobile offers economic way to market hotels. The Mobile Marketing Association estimates the average business dedicates less than 1% of its marketing budget to mobile efforts. Yet it is less expensive and allows for greater creativity and experimentation: “There is no part of a mobile marketing effort that can’t be tweaked, enhanced, changed and tested […]