Hotel Bonanza Offers Hotel Booking at 8 Percent Commission

Hotel Bonanza Offers Hotel Booking at 8 Percent Commission

A new online travel agency (OTA) Hotel Bonanza Offers Hotel Booking at 8 Percent Commission and other perks! Source: Startup pitch: Hotel Bonanza wants to redress the shaky hotel-OTA relationship This Blog, by Linda Fox of Tnooz, covers the Startup Hotel Bonanza, a new OTA working with hotels at only  8% commission. That’s good news […]

Hotel BookDirect War Heats Up As OTAs Fire Back

Hotel BookDirect War Heats Up As OTAs Fire Back

Brands Target OTAs Offering Lower Rates For Booking Direct Source: More hotels offer discounts for booking directly An example of how Hotel BookDirect War Heats up as OTAs Fire Back, take a look at this dialogue: Melissa Maher, senior vice president of the Global Partner Group for Expedia, says “having hotel chains offer a variety […]

Organic Search is the Top Source of Traffic for Hotels Accommodation

Organic Search is the Top Source of Traffic for Hotels Accommodation

18% Source: Online paid search and display ad marketing spend down in travel This is the latest statistics on 2016 trends in traffic for travel. Organic search is strong, it is growing at the expense of paid adverting and hugely more now than referrals, which has taken a dive in 2016. Hotels and Travel Accommodation […]

Agents TV Advertising in 2016 Threatens Established Brands – Travolution.co.uk

Agents TV Advertising in 2016 Threatens Established Brands – Travolution.co.uk

Online agents’ TV campaigns show ‘clear threat’ to established brands – Travolution.co.uk Steve Dunne, executive chairman of BrighterPR, says it is a watershed moment in tourism: “This year’s emergence of pure online brands moving into television marks a watershed moment in travel marketing. TV Advertising Builds Credibility “If you are on TV, you are a […]

Expedia’s HomeAway Acquisition Raises Bookings Competition – Mobile Commerce Daily

Expedia’s HomeAway Acquisition Raises Bookings Competition – Mobile Commerce Daily

Source: Expedia’s HomeAway acquisition takes booking competition up a notch – Mobile Commerce Daily – Strategy The acquisition blocks Priceline, from doing the same and makes it difficult to now get that kind of leverage in mobile presence that Home Aaway has. Thom Jordan, CEO of Ping Mobile, New York adds “Without HomeAway, Priceline is […]

OTAs Account for Only 16% of USA Travel Market – Investors.com

OTAs Account for Only 16% of USA Travel Market – Investors.com

Online Travel Sites (OTAS) Battle For Share but Account for Only 16% of USA Travel The travel  industry is now full into the digital age which has diminished the role of the old school travel agent and brought in a host of alternatives, including the news shared accommodations with the likes of Airbnb. But more […]