Agents TV Advertising in 2016 Threatens Established Brands – Travolution.co.uk

Agents TV Advertising in 2016 Threatens Established Brands – Travolution.co.uk

Online agents’ TV campaigns show ‘clear threat’ to established brands – Travolution.co.uk Steve Dunne, executive chairman of BrighterPR, says it is a watershed moment in tourism: “This year’s emergence of pure online brands moving into television marks a watershed moment in travel marketing. TV Advertising Builds Credibility “If you are on TV, you are a […]

Expedia’s HomeAway Acquisition Raises Bookings Competition – Mobile Commerce Daily

Expedia’s HomeAway Acquisition Raises Bookings Competition – Mobile Commerce Daily

Source: Expedia’s HomeAway acquisition takes booking competition up a notch – Mobile Commerce Daily – Strategy The acquisition blocks Priceline, from doing the same and makes it difficult to now get that kind of leverage in mobile presence that Home Aaway has. Thom Jordan, CEO of Ping Mobile, New York adds “Without HomeAway, Priceline is […]

OTAs Account for Only 16% of USA Travel Market – Investors.com

OTAs Account for Only 16% of USA Travel Market – Investors.com

Online Travel Sites (OTAS) Battle For Share but Account for Only 16% of USA Travel The travel  industry is now full into the digital age which has diminished the role of the old school travel agent and brought in a host of alternatives, including the news shared accommodations with the likes of Airbnb. But more […]

The OTA Billboard Effect is Dying – AHLA Study

The OTA Billboard Effect is Dying – AHLA Study

A recent study sponsored by the American Hotel & Lodging Association’s Consumer Innovation Forum, suggests the “billboard effect” for hotels listed on online travel agency (OTA) websites may no longer exist.” Now this flies in the face of all we have been saying over the past few years and what we recently published regarding Millennials […]

New Google Hotel Finder Looks Like an OTA

New Google Hotel Finder Looks Like an OTA

http://searchengineland.com/google-is-now-rolling-out-a-new-interface-for-hotel-finder-225787 Hotel Finder was launched in 2011 and we have seen many upgrades since- The last video we did showed Google becoming more hotel friendly. Now it is looking like just another OTA. Here is a picture of the new interface: Here is our previous 2015 video on Hotel Finder In our previous MarkHat.com Update […]

OTA Consolidation Make Hotels More Vulnerable to Distribution

OTA Consolidation Make Hotels More Vulnerable to Distribution

A recent study published by global hotel consultancy HVS revels that the major OTAs; Priceline, Expedia, and such have catapulted their dominance in the market throught acquisitions of regional agents and specialized distribution. Today Priceline controls 62% of the European market and Expedia has approx. 70% of US market. The HVS report cautions that the […]