The OTA Billboard Effect is Dying – AHLA Study

The OTA Billboard Effect is Dying – AHLA Study

A recent study sponsored by the American Hotel & Lodging Association’s Consumer Innovation Forum, suggests the “billboard effect” for hotels listed on online travel agency (OTA) websites may no longer exist.” Now this flies in the face of all we have been saying over the past few years and what we recently published regarding Millennials […]

New Google Hotel Finder Looks Like an OTA

New Google Hotel Finder Looks Like an OTA

http://searchengineland.com/google-is-now-rolling-out-a-new-interface-for-hotel-finder-225787 Hotel Finder was launched in 2011 and we have seen many upgrades since- The last video we did showed Google becoming more hotel friendly. Now it is looking like just another OTA. Here is a picture of the new interface: Here is our previous 2015 video on Hotel Finder In our previous MarkHat.com Update […]

OTA Consolidation Make Hotels More Vulnerable to Distribution

OTA Consolidation Make Hotels More Vulnerable to Distribution

A recent study published by global hotel consultancy HVS revels that the major OTAs; Priceline, Expedia, and such have catapulted their dominance in the market throught acquisitions of regional agents and specialized distribution. Today Priceline controls 62% of the European market and Expedia has approx. 70% of US market. The HVS report cautions that the […]

Is TripAdvisor Strategy on Shaky Ground

Is TripAdvisor Strategy on Shaky Ground

Is Mixing Reviews & Bookings a Shaky Strategy In this article by SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. In terms of investment it concludes that TripAdvisor is “a more attractive stock than its direct competitors, Expedia (NASDAQ:EXPE) and Priceline (NASDAQ:PCLN)”. Although TA […]

Millennials Strike Another Blow to OTAs

Millennials Strike Another Blow to OTAs

I have covered the trend in direct vs distribution or travel agent assisted booking for some time now, its been gradual and slow but the latest stats and thinking see a dramatic change in booking patterns. Namely that travelers are moving away from OTAs and booking more direct with the hotel. A large part of […]