Personality Matching New Age Destination Marketing

Personality Matching New Age Destination Marketing

New Age Personality Matching For Travel Destination Marketers now have a new application that can literally transform travel planning and bookings.  It’s the latest application by PersonaHolidays, which is used by the Barbados Tourism Encyclopedia and their Destination Marketing website. The app helps hotels groups and destination management organizations provide a better service to travelers […]

Fascinating Travelers with PersonaHolidays

Fascinating Travelers with PersonaHolidays

In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she  says “Don’t […]

Marriott & Starwood Luxury Brands Travel Personas – Bloomberg

Marriott & Starwood Luxury Brands Travel Personas – Bloomberg

Travel Personas are in vogue as this thought-provoking interview reveals. Marriott & Starwood Luxury Brands Travel Personas include three (3) main Personality types of the Luxury Traveler. They match up well with the latest from PersonaHolidays, which we wrote about recently, as it implemented its personal vacation planner across the Barbados Tourism Encyclopedic website, Barbados.org. […]

Is Apple’s Emotional Travel, a Behavior Responsive Technology

Is Apple’s Emotional Travel, a Behavior Responsive Technology

We have tried sales funnels that filter hotel rooms and resorts, by amenities and even travel themes like family holidays or adventure vacations, and keywords like romance.  Inf act is been done to an extreme, so much so it has become almost a platitude, or at the very least so overdone it hardly defines a […]

Travel Planning and Booking Trends 2016

PSFK Labs details 10 trends that can help shape the future of travel planning and booking supported by commentary from industry experts. Source: Future of Travel 2016: Travel Planning and Booking Trends PSFK's Future of Travel 2016 from PSFK PSFK’s Founder and Editor-In-Chief, Piers Fawkes tells us that: “Travelers today are looking for an intuitive, […]