Is Apple’s Emotional Travel, a Behavior Responsive Technology

Is Apple’s Emotional Travel, a Behavior Responsive Technology

We have tried sales funnels that filter hotel rooms and resorts, by amenities and even travel themes like family holidays or adventure vacations, and keywords like romance.  Inf act is been done to an extreme, so much so it has become almost a platitude, or at the very least so overdone it hardly defines a […]

Travel Planning and Booking Trends 2016

PSFK Labs details 10 trends that can help shape the future of travel planning and booking supported by commentary from industry experts. Source: Future of Travel 2016: Travel Planning and Booking Trends PSFK's Future of Travel 2016 from PSFK PSFK’s Founder and Editor-In-Chief, Piers Fawkes tells us that: “Travelers today are looking for an intuitive, […]

How to Personalize Travel Websites for Independent Travel Brands

How to personalize travel websites for independent travel brands. Travel brands are challenged to deliver customized experiences across demographics. This article present several technologies that help to deliver a customer-specific experience. Strategies discussed include re-targeting and ancillary marketing based on the booking information such as room category, number of people, dates, etc. Travel brands can […]