Why A Good PR Strategy Is Essential For Hotels – ehotelier

Why A Good PR Strategy Is Essential For Hotels – ehotelier

ehotelier – Why having a good PR strategy is essential in the hotel industry. In this article Jo Scard advises that it is essential to plan your PR campaigns based on 12 month calendars. Announcements, news releases, and events must be spaced so it is continuous and new. “Media engagement needs to be a year-long […]