How TripAdvisor Changed Vacation Planning – The Washington Post

How TripAdvisor Changed Vacation Planning – The Washington Post

How TripAdvisor changed vacation-planning universe – The Washington Post. “TripAdvisor has more than 84 million reviewers, and their critiquing styles vary wildly. Balanced and tempered. Highly observant and specific. Overly enthusiastic. Nit-picking and negative.” Object Reviews are Key Its the overly enthusiastic that are often fraud which is something that TripAdvisor works very hard to […]

Hotel guests read 6-12 reviews before booking

Hotel guests read 6-12 reviews before booking, says new TripAdvisor survey. Its not surprising that 80% of those surveyed read at least 6-12 reviews before making their decision, and they’re most interested in recent reviews that will give them the freshest feedback. TA is remaking itself as a hotel friendly marketing company. Its meta search […]