Organic Search is the Top Source of Traffic for Hotels Accommodation

Organic Search is the Top Source of Traffic for Hotels Accommodation

18% Source: Online paid search and display ad marketing spend down in travel This is the latest statistics on 2016 trends in traffic for travel. Organic search is strong, it is growing at the expense of paid adverting and hugely more now than referrals, which has taken a dive in 2016. Hotels and Travel Accommodation […]

How TripAdvisor Changed Vacation Planning – The Washington Post

How TripAdvisor Changed Vacation Planning – The Washington Post

How TripAdvisor changed vacation-planning universe – The Washington Post. “TripAdvisor has more than 84 million reviewers, and their critiquing styles vary wildly. Balanced and tempered. Highly observant and specific. Overly enthusiastic. Nit-picking and negative.” Object Reviews are Key Its the overly enthusiastic that are often fraud which is something that TripAdvisor works very hard to […]

Hotel guests read 6-12 reviews before booking

Hotel guests read 6-12 reviews before booking, says new TripAdvisor survey. Its not surprising that 80% of those surveyed read at least 6-12 reviews before making their decision, and they’re most interested in recent reviews that will give them the freshest feedback. TA is remaking itself as a hotel friendly marketing company. Its meta search […]