Hotels are Missing The TripAdvisor Opportunity – Skift

Hotels are Missing The TripAdvisor Opportunity – Skift

In its latest report, “Luxury Hotels: Regional Search Strategies,” New York-based brand consultancy L2 suggests upper upscale and luxury hotel brands should work towards making TripAdvisor a bigger part of their strategic marketing. Source: How Hotels Are Failing to Take Advantage of TripAdvisor – Skift Hotels are Missing The TripAdvisor Opportunity Hotel brands responding to […]

Is Instant Bookings on Tripadivisor Good for Hotels

Is Instant Bookings on Tripadivisor Good for Hotels

Source: (Español) Cuál debe ser mi estrategia en instant booking Instant Booking is not likely to Increase hotel Direct bookings While the answer to the question,  “Is Instant Bookings on Tripadviser  good for hotels” is generally YES, it is not necessarily good in every respect. In this analaysis of the pros and cons of using […]

How TripAdvisor Changed Vacation Planning – The Washington Post

How TripAdvisor Changed Vacation Planning – The Washington Post

How TripAdvisor changed vacation-planning universe – The Washington Post. “TripAdvisor has more than 84 million reviewers, and their critiquing styles vary wildly. Balanced and tempered. Highly observant and specific. Overly enthusiastic. Nit-picking and negative.” Object Reviews are Key Its the overly enthusiastic that are often fraud which is something that TripAdvisor works very hard to […]

Is TripAdvisor Strategy on Shaky Ground

Is TripAdvisor Strategy on Shaky Ground

Is Mixing Reviews & Bookings a Shaky Strategy In this article by SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. In terms of investment it concludes that TripAdvisor is “a more attractive stock than its direct competitors, Expedia (NASDAQ:EXPE) and Priceline (NASDAQ:PCLN)”. Although TA […]

TripAdvisor Moving to Assisted Bookings

TripAdvisor Looks For More Hard-Hitting Advertising in 2014 – Skift. This is sad news for hotels who are looking for more friendly marketing partners. TA CEO, Kaufer, has noted that while some hotels and online travel agencies are supportive other online travel agencies “might prefer for us not to change the model.” The transitioning to […]

TripAdvisor Ends 2013 with a Profit

DRAFT – TripAdvisor_Reports_Fourth_Quarter_and_Full_Year_2013_Financial_Results.pdf. In spite of runaway expensive jumping 50% in last quarter TA  ended the year with a profit and substantial growth in revenue. Looks like they are on course to become the supplier (hotels and Tourism Cos) friendly marketer. But competition is hot on the heels and cost of marketing will be an […]