Its seems unnecessary, I thought when i read this, then i talked a hotelier friend and it was clear that they were not at all clear on what was what in SEO, Content and Social. This article gives a good overview of the separate activities but in fact the lines are very blurred as more SEO activities move to social and content is always being indexed on social. Check out the SocialIndexEngine Case study on a tourism promo that cuts across all lines.
The article by Jonathan Gebauer looks at each of these activities separately and defines how they differ. Well more or less, for SEO he asks “What The Heck Is SEO?” and then adds “SEO stands for Search Engine Optimization and describes the process of optimizing a website and it’s content in a way so that it hopefully will receive more website traffic from search engine result pages. Here is how that works (in theory at least):
He clarifies it with an Example An Example, to Make Things Clearer – Hopefully he says:
I paraphrase- Imagine you want to get more traffic to your website, or to build its authority. You start with a blog, which will provide helpful articles to your guests. The blog adds content to the site and the aim is to generate more traffic and as a result more leads. That is an SEO initiative using content marketing – right?
To generate more backlinks it needs to be read.
“So you start sharing your content around on Social Media platforms – you probably start a fanpage on Facebook, and a Twitter profile. Maybe even something slightly more exotic like a Pinterest account. And you start growing those accounts.”
So now you are already engaged in all three strategies/activities while all you wanted to do in the beginning was a little bit of SEO…..