Lee McCabe, head of travel at Facebook, and a veteran of Expedia, suggest that travel suppliers are not on the ball with mobile and many don’t get it. He starts of in this interview by sayoing most hospitality companies do not understand mobile:
“We’re moving away from this world where people will browse 20 to 30 different websites. Surfing, browsing, and searching. We’re moving toward apps. On mobile devices, apps offer a superior user experience than the web does. That’s why show something like 80% of the typical mobile user’s time is spent on apps.
A huge chunk of that, maybe 25% of that mobile usage, is time spent on Facebook’s own app, people’s window on the world.
But its not actually as clear as that . See our notes on Why Hotels don’t have to jump on mobile apps right now _ See the article on Google & Html5. That of course does not mean they don not need a mobile strategy.
The interview is pretty deep and discussed may topics including the fact that maybe fans are not booking. Great article that covers a lot of ground.