This article is a bit heavy as goes deep into the structure of the mobile application and why it can be searched. HTML% could open it up but Google has been slow to adopt that and as a result search does not index application where a lot of mobile users are spending more and more pf their time. That is bad for search and it very bad for Google advertising which relies on search.
Hotel don’t need to jump on apps just yet!
As an aside, hotels and tourism operators ned not feel they have to run out and get apps. The numbers of people using apps are skewed by the big time common purpose apps like Facebook, twitter and OTA aggregaters. Travelers don’t want an app for every hotel they might be interested in. A hotel app might be great for guest and loyal customers if you add extra services into it.
It varies a lot by industry
In a recent post we discovered that news consumers prefer mobile websites rather than native apps to get the news. So while on average users spend 805 of their mobile time on apps, the question is what are they doing and does it apply to me. Clear it may not.
check out the article for news on browsing vs apps and how Google may be cornered..