Brent Prunes does a good job of summarizing what you need to cover in hospitality marketing. Of course he is making bid to do it for you and he certianly know his stuff so check him out. But there is lots of good content here that will help you evaluate any consultant you may want to work with.
Here is another FREE report you will find helpful for mobile web design and marketing. Make sure your consultant cover all these points on the Mobile Travel Checklist