Study finds travelers view hotel websites as booring!
TrustYou – Reputation Machine says “Guests scan the website looking for what they need (king suite-check, fitness center-check, restaurant-check, parking rates-ugh) and then they go to review sites to figure out what the reality of the stay is, because the website doesn’t come across as honest or accurate anymore”.
Hotel Websites are B-O-R-I-N-G: TrustYou – Reputation Machine says “Guests Get Real Info from Reviews”
The study suggest that getting on top of Search engines should not be the first priority. There are many ways travelers can find your website and many more ways you can put your brand and engage with travelers today.
Cross channel marketing and high quality engagement websites should be the priority. Learn how market and be seen everywhere with this book on How To build Your Brand and Market your business online.