According to Monetate’s fourth quarter review of 2013, the average email conversion rate was 3.84% versus social media’s average conversion rate of 0.74%.
That’s why Twitter’s Lead Generation Cards have many marketers drooling. So what is Twitter Lead Generation Cards.. Its a Twiiter option that allows Twitter followers to opt-in to your email list directly from a tweet with a single click. The option automatically pulls the name and email associated with the users Twitter account and passed it into the landing page signup form linked from the twitter ad.
This is big win for marketers because folks tend to use their best email addresses for their social media accounts.