A recent PhoCusWright study found that “90% of travelers are active on social networks: 73% log on daily and 53% use their networks to look for deals (22% travel-related). And they post about their travels, more often while on the road (31%) than when back home (27%).”
BUT social media sites account for less than 4% of inbound traffic to travel websites.
This article looks at ways that Tourism suppliers can increase use of Facebook and twitter to build their brands and get more direct bookings
– See more at: http://www.tnooz.com/article/crack-code-social-media-marketing/#sthash.2uH6m8hE.dpuf