“According to PhoCusWright’s ‘Social Media in Travel 2012′, more than 75% of travellers use social networks to find some type of shopping-related deal, while 30% specifically seek out travel-related deals. … Marketing Magazine
The articles offers advice on how to optimize for Facebook Open Graph, pointing out the need to be consistent with local listings and service descriptions. In their statistical analyses they show how Facebook continues to dominate against Google Plus, twitter and all major Social Media Platforms in Usefulness and Trust.
Altogether there are 5 tips that are worth reading.
None of the tips talk about the widgets and tools you can use to actively engage fans. Like Hootsuite tracking and FanpagePots.com and booking engines for Facebook.
For the original article see Marketing Magazine