Yep you just have to go see the result for your self. Its featured on Google insights. It shows how Oklahoma diverted just 20% of it TV budget to video and got a 400% increase in Visitors.
- TrueView-only performed best at 486% year over year growth in website visitation- The twelve markets running TrueView-only ads accounted for 44% of website traffic (284,000 visits) — funded by only 20% of the campaign budget.
- Oklahoma was the number one state tourism website visited for that month
- New markets are valuable sources of potential visitors