Infographics Science: The Surprising Way The Brain Processes Visuals

Infographics Science: The Surprising Way The Brain Processes Visuals.

This article takes you behind the obvious on visual processing by Dr. Ruth Rosenholtz, the Principal Research Scientist at the Department of Brain and Cognitive Sciences at MIT. Dr. Ruth Rosenholtz, Ph.D. in Electrical Engineering and Computer Science, leads a research team that studies human vision, including visual search, peripheral vision, perceptual organization, and the impact of visual clutter on task performance.

Here are her 5 quick takeaways for better visuals at a glance

1. Focus on strong, uniformly colored elements: In each peripheral “mongrel,” these elements stand out with just a quick glance.

2. Remove unnecessary embellishments: If it doesn’t serve a purpose, leave it out.

3. Create anchors: In each “mongrel” there are anchor elements that stand out. Focus on anchors, be sure they are well-defined throughout the info-graphics.

4. Limit your color palette: Too many colors can become overwhelming and confuse the eye.

5. Don’t be afraid of going abstract: Most of the world prefer abstract subway maps instead of the geographically more accurate maps and this is true for all sorts of communication. Simplify to communicate instantly.

Related see how Visuals work to increase travel bookings in Visual tourism Marketing —>>


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