With a huge lead to start, Apple has seen its market share decline to the point that it is no longer the leading smartphone in the market. Its latest updates have really just been playing catchup with many innovative user friendly features by Samsung and other Android devices. But that is about to change and here is why
“While Android has had wireless mobile payments in the US since the launch of Google Wallet in 2011, it never caught on in America. Unfortunately, it’s been available on a limited number of devices, the user interface can be glitchy and unintuitive, and Google and its retail partners haven’t done a very good job of letting users know that they actually have the feature. To make matters worse, many of the wireless companies such as Verizon and AT&T have tried to limit Google Wallet in favor of their own mobile payment solutions — all of which have flopped even worse than Google Wallet”
That has left a b gap for Apple to fill and as Jason Hiner of Zdnet says. that is exactly what they are doing.
“With the launch of Apple Pay, the company has generally pulled it off. It got a huge swath of America’s biggest banks and retailers on board at the launch of Apple Pay, and more of them plan to jumping on the bandwagon before the end of the year.”
The rest of the mobile industry, financial sector, and technology ecosystem needs to take the cue to get its act together and finally make mobile payments the next big thing in mobile.
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