Marriott’s Millennials Video Marketing Get 1.5 mil Views – Skift

The new Two Bellmen Millennial Movie by Marriott Content Studio gets over 1.5 million views on YouTube in two weeks.

Source: Marriott’s Content Ambitions Grow With New Two Bellmen Movie – Skift

 

This is the second in a series – the first had 5.1 million views. It is a slick production with lots of action, on skateboards, horses and all sorts of automobiles and bikes, mostly outside the hotel. Its all about going the extra mile to help a guest who lost the flash card with their big presentation. What’s really cool is:

  1. It shows the destination with flashes of desert, sea, boating and scenery as well as the hotel.
  2. It is aimed at the upmarket millennial traveler, specking their language of high spirited activity.
  3. it high tech and highly professional using Hollywood actors and non of the cheese home grown video of many hotel videos.
  4. It stricks a cord and gets views.

Its a brilliant example of Millennials Video Marketing. According to Marriott, “the film is targeting the luxury traveler more than the last Bellmen, because it feels there’s a lack of quality content marketing in the luxury travel sector. Sponsors Tumi, Emirates, and Mercedes Benz are all portrayed in the film without deterring from it.”

See the video its fun and informative an indication of where video for travel is going to have to go. https://skift.com/2016/02/09/marriotts-content-ambitions-grow-with-new-two-bellmen-movie/

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