According to Travel Weekly’s 2014 Consumer Trends survey, the percentage of travelers who have used a mobile device to purchase travel surged, from 23% in 2012 to 38% in 2014.
PhoCusWright studies shows that consumers are mostly using their mobile devices for shopping which is far greater than those who book on a mobile device. PhocusWright also notes bookings are rising, with hotels and car rentals leading the way. Rose predicts that by the end of 2014, 50% of Americans will have booked some kind of travel product on a mobile device.
The phone tablet mobile device (a cross between a smartphone and a tablet — the “phablet”) — is expected to lead to an explosion in travel bookings.