Through FlashPerks, members can redeem points or use cash for limited-time, exclusive deals. The campaign is aimed at tech-savvy Millennial traveler. Marriott Hotels started the “Travel Brilliantly” marketing campaign specifically for Millennials, those generally born in the 1980s to the early 2000s.
Guests have to download the app from iTunes. It is compatible with the iPhone, iPad or iPod Touch. Bluetooth Smart and Apple iBeacons are then able to determine their location.
The offers will be on services within the property, such as food and beverages, spa treatments or rounds of golf. But eventually, guests will get notifications of deals around the neighborhood. With this for, of “geo-targeting” hotels couple reach out to guest to suugest activities, restaurants and things to do wherever they are.