Paid Media may be what we have to expect in the future and its seems odd when more and more on the net is actually FREE. Especially with Internet Information and product sales, where its customary now to have a free version which entices more to buy the upgrades and full product.
This articles moans the fact that organic Social posts and being replaced by paid version – or advertising – That advertising which spoiled TV and broadcast media is now ready to spoil our lives on the digital media.
Its true to in Search engine marketing to some extent and the main engines push organic down and out with more advertising – sponsored pages and paid services. But organic listing are still there and travellers seek them out. Organic Search works from the consumers standpoint. Its got harder to get your hotel, destination or tourism product listed of course but it can be done – See how video works for small hotels — Click Here >>>
In the meantime take care to make your content work. Humour does increase engaement as this infographics shows: