Will HotelTonight-Arbnb Disrupt The OTA Marketplace						
				
 
									
Will HotelTonight-Arbnb Disrupt The OTA Marketplace

			
			
  Mar 11, 2019  |  New & Press, OTAs
Source: Airbnb-HotelTonight – a deal at the right time for both | PhocusWire The possible acquisition of HotelTonight by Aribnb has the potential to disrupt the entire OTA marketplace. Airbnb has had a phenomenal success with its core business and OTAs are playing catch up. But they do not have the retention or the... read more		
		
 

		


		
						
							UK Watchdog Reigns-in Misleading Booking Sites						
				
 
									
UK Watchdog Reigns-in Misleading Booking Sites

			
			
  Feb 27, 2019  |  bookings, New & Press
    In its summary the UK Completion Watchdog Reigns-in Misleading Booking Sites that it says are: “Using sales tactics like pressure selling.”  Also evaluated were misleading discount claims and hidden charges. The Consumer Watchdog demanded full disclosure and transparency in how money influences which properties  are featured on their sites. Specifically they oppose... read more		
		
 

		 

		


		
						
							How to Optimize Content to Get Featured						
				
 
									
How to Optimize Content to Get Featured

			
			
  Feb 11, 2019  |  content marketing, Marketing
We just added a page to the Chapter 3 on Contact Marketing.   The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured.  If you do it right you... read more		
		
 

		


		
						
							Get Your Blogs on Google News						
				
 
									
Get Your Blogs on Google News

			
			
  Feb 11, 2019  |  content marketing, Marketing, New & Press
Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news... read more		
		
 

		


		
						
							What Is Digital Media And Why Does It Matter?						
				
 
									
What Is Digital Media And Why Does It Matter?

			
			
  Feb 7, 2019  |  digital media marketing
Technology has quite literally changed the entire world, and one area that it has made a huge difference is in how businesses have to market themselves. The days of static information delivery is limited. Marketing is now all about process.  Interactive digital processes now replace many old fashioned billboards and fliers. Today, those in... read more		
		
 

		


		
						
							What You Need to Know About Bookmarks						
				
 
									
What You Need to Know About Bookmarks

			
			
  Feb 5, 2019  |  content marketing, SEO
What are Bookmarks? Bookmarks are links from social media accounts like scoop.it and instapaper. The problem is that many don’t get indexed at all and will not help a bit. In this article we will discuss what you need to know about bookmarks. You will learn howto fix the problem to get  your bookmarks... read more		
		
 

		


		
						
							How To Present Your Hotel Using Digital Media						
				
 
									
How To Present Your Hotel Using Digital Media

			
			
  Jan 31, 2019  |  digital media marketing
Digital media is one of the biggest marketing areas that businesses today can focus their attention on. Today more internet users relying on websites and social media to determine what businesses to trust and use.  It’s becoming increasingly important to  present your hotel the right way using digital media strategies. In fact Digital Media... read more		
		
 

		 

		 

 
		

		
 

			

			

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							AccorHotels Travellers Search Hotels by Mood						
				
									
AccorHotels Travellers Search Hotels by Mood

			
			
  Apr 3, 2017  
AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to...		
		
 

		


								
							Fascinating Travelers with PersonaHolidays						
				
									
Fascinating Travelers with PersonaHolidays

			
			
  Jan 20, 2017  
In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she  says...		
		
 

 
		

			 
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