UK Watchdog Reigns-in Misleading Booking Sites

    In its summary the UK Completion Watchdog Reigns-in Misleading Booking Sites that it says are: “Using sales tactics like pressure selling.”  Also evaluated were misleading discount claims and hidden charges. The Consumer Watchdog demanded full disclosure and transparency in how money influences which properties  are featured on their sites. Specifically they oppose... read more

How to Optimize Content to Get Featured

We just added a page to the Chapter 3 on Contact Marketing.   The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured.  If you do it right you... read more

Get Your Blogs on Google News

Be a Journalist Getting your blog featured on Google News makes a difference in many ways. Not the least is that it automatically notches up your Authority and puts the article in an expert and trusted class. This will improve trust and set you apart from others. Not all posts will get into news... read more

What Is Digital Media And Why Does It Matter?

Technology has quite literally changed the entire world, and one area that it has made a huge difference is in how businesses have to market themselves. The days of static information delivery is limited. Marketing is now all about process.  Interactive digital processes now replace many old fashioned billboards and fliers. Today, those in... read more

What You Need to Know About Bookmarks

What are Bookmarks? Bookmarks are links from social media accounts like scoop.it and instapaper. The problem is that many don’t get indexed at all and will not help a bit. In this article we will discuss what you need to know about bookmarks. You will learn howto fix the problem to get  your bookmarks... read more

How To Present Your Hotel Using Digital Media

Digital media is one of the biggest marketing areas that businesses today can focus their attention on. Today more internet users relying on websites and social media to determine what businesses to trust and use.  It’s becoming increasingly important to  present your hotel the right way using digital media strategies. In fact Digital Media... read more
Marketing Strategies
AccorHotels Travellers Search Hotels by Mood

AccorHotels Travellers Search Hotels by Mood

AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to...
Fascinating Travelers with PersonaHolidays

Fascinating Travelers with PersonaHolidays

In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she  says...

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