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Hotel Marketing Trends 2017 Disrupt Travel
This Net Affinity info-graphic gives us 17 trends that potentially will disrupt travel, as we know it, in 2017. The graph offers tips on whats happening and how it will effect hotel marketing in 2017 and beyond. Book Direct Help With the growing desire to boost direct bookings, I expected TripTease and other hotel... read more
Personality Matching Holidays – Newswire.net
NewsWire.net Press Release on How The Barbados Tourism Encyclopedia (BTE) Launches the first destination marketing app by PersonaHolidays. The Persona Holidays app builds Personality Matching Holidays for travelers. It provides each visitor with a unique and distinctive recommendation based on their personality. The App’s expert system monitors visitors behavior and creates a personal profile... read more
Marriott & Starwood Luxury Brands Travel Personas – Bloomberg
Travel Personas are in vogue as this thought-provoking interview reveals. Marriott & Starwood Luxury Brands Travel Personas include three (3) main Personality types of the Luxury Traveler. They match up well with the latest from PersonaHolidays, which we wrote about recently, as it implemented its personal vacation planner across the Barbados Tourism Encyclopedic website,... read more
Barbados Gets Personal with PersonaHolidays Personalized Vacations
Breaking Travel News: The Barbados Tourism Encyclopedia and its Travel Guide Website is the first destination to launch Personalized Vacation with PersonaHolidays- the leading AI technology in Personalization for holiday... read moreTravellers Prefer Booking Direct – Triptease
Triptease is in the business of helping Hotel to get more direct booking. It offers cost compare services for hotel website that will show all rates across Online Travel Agent (OTA) channels. In its studies it has found that travellers prefer booking direct. Here is what they say: “When guests see price parity, surely... read moreMarriott Expedia War For Brand Integrity- Bloomberg
The bidding war for Starwood Hotels & Resorts Worldwide Inc. made global headlines as Marriott International Inc. fended off China’s Anbang Insurance Group Co. to become the world’s biggest hotel operator. Now Marriott has to figure out how to use its new edge in another long-simmering battle. Source: Marriott Won the Starwood Battle, Now... read more
Bookings Battle Infographic
Source: https://www.tnooz.com/article/direct-hotel-booking-battle-a-potted-history-infographic/ This chart shows how bookings has evolved and the milestone of battles and strategies by hotels and intermediaries along the way. The chart dates back from 1990s with the first arrivals of the online travel agencies (OTAs). The growth of Metasearch engines is captures so to is the rise and struggle of... read more![The Automation Personalization Divide [INFOGRAPHIC] – Tnooz](http://marketinghotelsandtourism.com/wp-content/uploads/et_temp/marisa-box-main-1-88726_400x250.jpg)
The Automation Personalization Divide [INFOGRAPHIC] – Tnooz
The Automation Personalization Divide is causing some to wonder if people matter as systems seem to be taking over Source: The automation and personalisation conundrum [INFOGRAPHIC] – Tnooz The infographics below have an interesting title, don’t you think? Personalization without people: Sounds like a contradiction in terms. In fact, systems today are getting pretty... read more
How Hotels use Big Data to Drive Direct Bookings
As businesses of all types try to provide more personalized experiences for customers, they are drawn to what we call Big Data. Big Data is the entire collection of information about your guests and your target market. It can be used to find out more about customer preferences, buying habits and markets. It can... read moreMetasearch Direct Marketing Channel for Hotels
According to recent studies, the Metasearch Direct Marketing Channel for Hotels is working well for small hotels. Using the latest technology, a hotel can now get listed on the metasearch engines to get more direct bookings at a lower cost than with the competing Online Travel Agents (OTAs). As Max Starkov, CEO of HeBS Digital,... read more
Re-targeting Book Direct Strategies in Hospitality
Every Shop Owner knows the Value of Re-targeting If you have ever been a shop owner or brick-and-mortar sales person you know the feeling: the urge of wanting to run after a customer that comes in, looks around, seems genuinely interested then walks out of your shop empty-handed. Perhaps you could run down the... read moreHow Hotels Violate Rate Parity without Knowing It
Source: How Wholesale Rates Affect Rate Parity and Hotel Revenue Strategy In the article Jason Freed, managing editor of Duetto, explains how hotels violate Rate Parity without knowing it. In our analysis we summarize Jason’s findings and consider the broader issue of mass distribution. We also consider its effect on direct booking strategies and the role... read moreMarketing Strategies
Fascinating Travelers with PersonaHolidays
In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she says...
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