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$20 Million IDB Loan For Barbados Heritage & Culture Tourism
The Inter-American Development Bank (IDB) has approved a $20 Million US loan to help develop “Barbados Heritage & Culture Tourism”. The loan is timely following the UNESCO inclusion of Barbados in its World Heritage Tourism sites. The UNESCO World Heritage designation applies to Barbados’ Bridgetown and Garrison Savannah Area. An area with iconic features... read more
Mood MatchMaker.Travel – The New Frontier For Bookings
Personalization for Every Mood In the last few months there has been great excitement in personalization of the holiday experience with major hotel chains adopting mood matchmaker.Travel personality based pairing. Even the OTAs have moved into the arena – Expedia declared it as the new frontier for travel bookings. AirBnb is testing its own... read more
Rescue Dominica Website Aids People Who Want to Help
Dominica Devasted by Hurricane Maria AidDominica launches Rescue Dominica Website that Aids People Who Want to Help. It is an information site that includes points of contact, aid and funding agencies, latest news and events. It also has a messaging and comment system where users can participate. Caribbean Neighbors to the Rescue Dominica’s Caribbean... read more
Expedia CEO Mark Okerstromon Personalization
TNOOZE – Source: Expedia CEO Mark Okerstrom on learnings from Dara, continuing Expedia’s culture and global growth It’s a treat to hear Mark Okerstrom say Personalization is the next frontier. We know he’s right on target with outstanding results from our pioneering application PersonaHolidays.com. It has increased engagement and call-to-action by 300% – check... read more
Head in Sand Caribbean Culture Tourism Marketing Has Feet of Clay
For decades, the Caribbean islands have promoted holidays of fun in the sea, sand and sun. We say it is a head in the sand attitude that has permeated al Caribbean Culture Tourism Marketing at the expense of its heritage. Its true heritage lies in its feet of clay, but it is seldom featured... read more
How BlockChain Can Radically Change Travel & Help Hotels
In this article on “How BlockChain Can Radically Change Travel” we look at two articles one by Skift that goes well below the surface of how to get more direct bookings. In-face we look at a chain of action and technologies that are soon going disrupt the entire travel bookings landscape. It will make... read more
Tony Robins Persona Marketing
As developers of PersonaHolidays we are delighted to see Tony Robins Persona Marketing Blog on Lead Generation where he says “Reference your user personas to figure out exactly who your ideal client is, then allow your marketing and sales teams to come up with strategic ways that you can target them. Remember, someone who... read more
MetaSearch Engines Compared
Just two years ago Organic Search accounted for 62% the average hotel website traffic. In 2017 that has dropped to 42%. As it drops other channels are taking its place. Mostly it is the OTA that are filling the loss of organic search and direct bookings. Today metasearch has also become a major player... read more
Website Strategy Process Implementation
WEBSITE STRATEGY PROCESS Bonus examples for Book 1 in the series MarketingHotelsTourismOnline.com This is one of 7 Bonus reports available for FREE to buyer of the book WEBSITE or any of books in the series the series. To find get all Bonuses check out the website above or click the image What is a... read more
Hotel Website Marketing Strategies Paperback
Amazon #1 Bestseller eBook Website in Paperback The official Press Release for the new paperback version of my book on hotel website marketing strategies is just released in paperback. It has wide coverage and I want to add a bit about the book that is not in the Press Release. But let’s start with... read more
AccorHotels Travellers Search Hotels by Mood
AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to... read more
Millennials Redefine Luxury Experiences & Marketing – eHotelier
Source: http://ehotelier.com/insights/2017/03/14/millennials-redefine-luxury-spur-changes-marketing Insights Instagram, luxury, millennials, pinterest Millennials redefine luxury and spur changes in marketing Millennial (born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and by 2005 they will account for 50 per cent of all travelers. Much has been done to understand this market segment and how they research,... read moreMarketing Strategies
AccorHotels Travellers Search Hotels by Mood
AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to...
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