$20 Million IDB Loan For Barbados Heritage & Culture Tourism

The Inter-American Development Bank (IDB) has approved a $20 Million US loan to help develop “Barbados Heritage & Culture Tourism”. The loan is timely following the UNESCO inclusion of Barbados in its World Heritage Tourism sites. The UNESCO World Heritage designation applies to Barbados’ Bridgetown and Garrison Savannah Area. An area with iconic features... read more

Rescue Dominica Website Aids People Who Want to Help

Dominica Devasted by Hurricane Maria AidDominica launches Rescue Dominica Website  that Aids People Who Want to Help. It is an information site that includes points of contact, aid and funding agencies, latest news and events. It also has a messaging and comment system where users can participate. Caribbean Neighbors to the Rescue Dominica’s Caribbean... read more

Expedia CEO Mark Okerstromon Personalization

TNOOZE – Source: Expedia CEO Mark Okerstrom on learnings from Dara, continuing Expedia’s culture and global growth It’s a treat to hear Mark Okerstrom say Personalization is the next frontier. We know he’s right on target with outstanding results from our pioneering application PersonaHolidays.com. It has increased engagement and call-to-action by 300% – check... read more

How BlockChain Can Radically Change Travel & Help Hotels

In this article on “How BlockChain Can Radically Change Travel” we look at two articles one by Skift that goes well below the surface of how to get more direct bookings. In-face we look at a chain of action and technologies that are soon going disrupt the entire travel bookings landscape. It will make... read more

Tony Robins Persona Marketing

As developers of PersonaHolidays we are delighted to see Tony Robins Persona Marketing Blog on Lead Generation where he says “Reference your user personas to figure out exactly who your ideal client is, then allow your marketing and sales teams to come up with strategic ways that you can target them. Remember, someone who... read more

MetaSearch Engines Compared

Just two years ago Organic Search accounted for 62% the average hotel website traffic. In 2017 that has dropped to 42%. As it drops other channels are taking its place. Mostly it is the OTA that are filling the loss of organic search and direct bookings. Today metasearch has also become a major player... read more

Millennials Redefine Luxury Experiences & Marketing – eHotelier

Source: http://ehotelier.com/insights/2017/03/14/millennials-redefine-luxury-spur-changes-marketing Insights Instagram, luxury, millennials, pinterest Millennials redefine luxury and spur changes in marketing Millennial (born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and by 2005 they will account for  50 per cent of all travelers.  Much has been done to understand this market segment and how they research,... read more
Marketing Strategies
AccorHotels Travellers Search Hotels by Mood

AccorHotels Travellers Search Hotels by Mood

AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to...
Fascinating Travelers with PersonaHolidays

Fascinating Travelers with PersonaHolidays

In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she  says...

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