Hotel BookDirect War Heats Up As OTAs Fire Back

Brands Target OTAs Offering Lower Rates For Booking Direct Source: More hotels offer discounts for booking directly An example of how Hotel BookDirect War Heats up as OTAs Fire Back, take a look at this dialogue: Melissa Maher, senior vice president of the Global Partner Group for Expedia, says “having hotel chains offer a... read more

Why Hotels Need To Offer Benefits For Booking Direct

Source “AllCastMarketing How Hotels are wining direct business with innovative benefits” AllCast marketing looks at the case of one small independent villa resort which  has implemented a guest benefit program for travelers who book direct on its own booking engine. The article looks at Why Hotels Need To Offer Benefits For booking Direct and... read more

Hotels are Missing The TripAdvisor Opportunity – Skift

In its latest report, “Luxury Hotels: Regional Search Strategies,” New York-based brand consultancy L2 suggests upper upscale and luxury hotel brands should work towards making TripAdvisor a bigger part of their strategic marketing. Source: How Hotels Are Failing to Take Advantage of TripAdvisor – Skift Hotels are Missing The TripAdvisor Opportunity Hotel brands responding... read more

Hail Microsoft And The Power of WE – Forbes

Most would probably agree that Apple (NASDAQ:AAPL) has been a more successful business than Microsoft(NASDAQ:MSFT) in the last few years. After all, Apple has been at the forefront of the mobile computing revolution, while Microsoft has lagged the competition in this important area. Microsoft CEO Satya Nadella.Getty Images/Mat Hayward However, things are surprisingly different when looking at […] Source:... read more
Marketing Strategies

Why Booking.com Is the Worlds Most Persuasive Marketer I Econsultancy

Booking.com: the most persuasive selling page in the world? | Econsultancy. It may not be the biggest OTA but it is the fastest growing and it is a game changer – Here are some of the reasons why is selling pages work. Mind you Booking.com was the firdt MAJOR player in the OTA space...

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