Digital Media Marketing Book – Driving Traffic to Your Site

Digital Media Marketing Book for Business – Expand Your Horizons Founder of the Most Visited Caribbean travel site in Barbados for 20 years in a row! Best selling author Ian R. Clayton is now sharing valuable insights, tips and resources in his book “Digital Media Marketing” Kindle Version at Amazon at   https://www.amazon.com/dp/B07BFFLZKN/ PaperBack Version... read more

$20 Million IDB Loan For Barbados Heritage & Culture Tourism

The Inter-American Development Bank (IDB) has approved a $20 Million US loan to help develop “Barbados Heritage & Culture Tourism”. The loan is timely following the UNESCO inclusion of Barbados in its World Heritage Tourism sites. The UNESCO World Heritage designation applies to Barbados’ Bridgetown and Garrison Savannah Area. An area with iconic features... read more

Rescue Dominica Website Aids People Who Want to Help

Dominica Devasted by Hurricane Maria AidDominica launches Rescue Dominica Website  that Aids People Who Want to Help. It is an information site that includes points of contact, aid and funding agencies, latest news and events. It also has a messaging and comment system where users can participate. Caribbean Neighbors to the Rescue Dominica’s Caribbean... read more

Expedia CEO Mark Okerstromon Personalization

TNOOZE – Source: Expedia CEO Mark Okerstrom on learnings from Dara, continuing Expedia’s culture and global growth It’s a treat to hear Mark Okerstrom say Personalization is the next frontier. We know he’s right on target with outstanding results from our pioneering application PersonaHolidays.com. It has increased engagement and call-to-action by 300% – check... read more

Tony Robins Persona Marketing

As developers of PersonaHolidays we are delighted to see Tony Robins Persona Marketing Blog on Lead Generation where he says “Reference your user personas to figure out exactly who your ideal client is, then allow your marketing and sales teams to come up with strategic ways that you can target them. Remember, someone who... read more

MetaSearch Engines Compared

Just two years ago Organic Search accounted for 62% the average hotel website traffic. In 2017 that has dropped to 42%. As it drops other channels are taking its place. Mostly it is the OTA that are filling the loss of organic search and direct bookings. Today metasearch has also become a major player... read more
Marketing Strategies
Why hotels should fight back against online mirror marketing

Why hotels should fight back against online mirror marketing

Unfortunately many travel shoppers do not know that they are not linking to the the hotel’s own website to book from these mirror listing on Google. Not only do OTAs List higher that Brand sites they mirror in many cases the brands who do not advertise will likely be way down on the page...
It Pays to Book Direct – Marriott

It Pays to Book Direct – Marriott

Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a...

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