Is MetaSearch Evolving as a BookDirect Channel

Source: The perfect meta is yet to come It’s not happened yet but MetaSearch is Evolving as a BookDirect Channel. The future looks bright as news services to help hotel list directly are coming online. Meta search is another name for the hotel comparison sites, like Trivago, that show multiple prices from multiple sources... read more

Google adds hotel deals to filters, Tnooz

Google Adds hotel deals, Airfare Tracking and filters to its metasearch Source: Google adds airfare tracking, hotel deal spotting, and filters to its metasearch – Tnooz It’s great that Google now offers more filtering options and enhancing its natural language search. I particularity like the “Google adds hotel deals to filters” option. If I read it right, it might allow... read more

Why Book Direct – How Hotels Get More Direct Bookings

Why Book Direct examines how a small villa resort attracts more travelers to book directly on their own website. It is a case study of their experience and the steps they took, staring with the launch of their BookDirect blog and web page on the benefits of booking direct. It outlines many extras and... read more

Hotel BookDirect War Heats Up As OTAs Fire Back

Brands Target OTAs Offering Lower Rates For Booking Direct Source: More hotels offer discounts for booking directly An example of how Hotel BookDirect War Heats up as OTAs Fire Back, take a look at this dialogue: Melissa Maher, senior vice president of the Global Partner Group for Expedia, says “having hotel chains offer a... read more

Why Hotels Need To Offer Benefits For Booking Direct

Source “AllCastMarketing How Hotels are wining direct business with innovative benefits” AllCast marketing looks at the case of one small independent villa resort which  has implemented a guest benefit program for travelers who book direct on its own booking engine. The article looks at Why Hotels Need To Offer Benefits For booking Direct and... read more
Marketing Strategies
It Pays to Book Direct – Marriott

It Pays to Book Direct – Marriott

Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a...

3 reasons your website design needs a better marketing strategy

Sean Smith articles is great but it is reverse engineered or back-to-front according to the latest insights by the Power Marketing Strategies. Smith puts design first as described by his title ” Why your marketing needs a better design focus“, however Power Marketing says that this is one of the biggest problem with today...

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