MOZ WhiteBoard Friday Video Explain Google Ranking Factors
Authority is Number 1 in Google’s Algorithm
Domain Authority (DA) and Page Authority (PA) are now the most important signals for ranking on search. The greater your DA, the more likely you are to have strong traffic and high rank, all thinks considered. But they don’t work if everything else is not optimized.
Quality Content is Key
Good quality content, personalized to your audience with good links and social media relevance have to be present. Semantic words context and relevance are now combined with topic modelling algorithm to create an index. The algorithm is getting more integrated and complex. No one thing drives ranking and MOZ lets us know that Google advised they are “not using any single factor or +1’s precisely unless it personalized results.”
Keywords Give Way to Branding
Keywords in domain, as we noted in the 2016 trends, is continuing to sink, whereas brand names are gaining in importance. Interestingly SEO MOZ dropped it SEO and became just MOZ, it took a hot in page ranking for a while but their listing is back up and better that before. That is something we can all work with when trying to rank on search results while balancing the ranking factors in googles algorithm.