Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Darren Huston on Business in Dubai Talks about Direct vs OTA Bookings Booking.Com – “The Cheapest way for Hotels to do Paid Marketing” CEO of Booking.com Darren Huston on Direct Bookings vs OTAs says emphatically that Booking.com is the cheapest way for hotels to market: “First of all, we always pride ourselves on being the […]
Priceline profit tops estimates as bookings rise | Reuters. It seems that booking.com edgy and funy ads is paying of for price line. Darren Huston, CEO of Priceline, the former chief of Booking.com, “added that advertising for Booking.com was paying off in the United States”. The company has beat expectations and growth in strong. Online […]
5 Best Travel Ads to Watch This Week – Skift. Which of these 5 video ads do like best? My vote is booking.com – I loved their last ad in 2013 (below) and this one makes me laugh. Its so tongue-in-cheek and silly, yet you get the message that they care. They don’t take themselves […]
▶ Booking.com 2014 TV commercial: "Booking Epic" – YouTube. I love their ads, they just step out of the mold and dont mind poking fun at anyone including themselves. Going to eat those eggs now! Kudos to award-winning filmmaker collective Traktor Filmed in locations in Auckland and Wellington, New Zealand, the jungles and beaches in […]
Here's how you do it – the online travel playbook according to Priceline, Booking.com, Agoda, Rentalcars and the rest | Travel Trends. Its not only because of Booking.com that changed the way OTA marketed hotels, although that was impressive, its also because they advertise better and spend more, and have more user friendly software and […]
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Every Shop Owner knows the Value of Re-targeting If you…
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