Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Based on the latest Internet Mobile Stats Trends, digital trends reports by “We are Social” shows that mobile has now reached the pivotal point and accounts for 55% of all web access. Smartphones and Tablets combined account for 55%. That is more that a 30% increase in mobile usage year-on-year. At the same time desktop […]
Hotel Distribution II: Will Tech Giants Change Everything?. “In the past 11 years, the landscape has changed. There has been a huge evolution on the part of OTAs. The elements of that evolution include the development of loyalty programs by OTAs themselves.” John Burns, president of Hospitality Technology Consulting. He adds “And now we have […]
Metasearch websites: opportunity or threat? | El blog de Mirai para hoteleros. In this article the author, César López Business Development manger at Miria in Spain, says “Your website will sell increasingly less” This is apparent already as we see trend across media for travelers to look at many websites. While many like to do […]
TripAdvisor Roadmap: How it Wants to Own the Travel Cycle – Skift. According to Kaufer Stephen TripAdvisor CEO TA is only serving about 10% or 11% of travelers who are online monthly so that is 90% who aren’t visiting TripAdvisor. TA has a lot of room to grow! Smartphones a major grown area. “When you […]
Fighting hotel commoditisation in a digital age. 88% of people in the UK will have mobile internet access by 2017. Mobile hotel bookings are now overtaking ‘traditional’ web-based booking, In This article the case is made that Travel is driving technological change as travelers expect seamless connectivity to content and services and they want it […]
OperaMedia surveyed 1,000 mobile users in the U.S. across our…
A study of 2,000 US smartphone owners has found they…
Mobile Gets Traffic, But Desktop Gets Online Sales 01/07/2015. Mobile…
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