Sep 30, 2013 | Marketing Strategies
▶ Tourism Marketing: The TravelShopping Footprint and your Website – YouTube. This video is one of many free videos by http://TourismMarketingMachines.com. All videos are tutorials and case studies on marketing hotels and tourism. The Video talks about how you can build differentiation and position your hotel and your self as an expert in your destination. […]
Sep 22, 2013 | Marketing
Was hotel marketing always this complicated? Part Three of Three – The marketer reinvented – Tnooz. This is a 3 part article written in April 2013. It highly relevant. This link is to part 3, all part are worth reading but if you are like me and want to get to what it all means […]
Aug 15, 2013 | Marketing, OTAs, SuperCarousel
Online travel agencies (OTAs) are weakening amid intense pressure up and down the value chain, especially in the mature US market. Supplier sites are building relationships with the travellers and increasing their direct bookings resulting in improved cost and revenue: Brand.com can be a cheeper distribution channel and an increased opportunity to merchandise and upsell […]
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