Tips on Optimizing Your TripAdvisor Pages

Quick Guide to Optimizing Your TripAdvisor Business Profile. Its no secret that TripAdvisor is one of the most powerful Marketing Forces in Travel. TA says that 91% of Travellers are influenced by reviews. it has that part of the market buttoned down. Mow it is moving into the online bookings space and opened up to […]

States Tax Garb May Cost OTAs a Bundle

Expedia to Priceline Targeted as States Cry for Revenue: Taxes – Bloomberg. Another nail in the Merchant model coffin. Its not hammered in but its on its way. THe merchant model has lost its luster ever since Booking.com brought back the Agent model Now its under fire by the feds as they want to grab […]

Bad times for OTA

Bad times for OTA

Online travel agencies (OTAs) are weakening amid intense pressure up and down the value chain, especially in the mature US market. Supplier sites are building relationships with the travellers and increasing their direct bookings resulting in improved cost and revenue:  Brand.com can be a cheeper distribution channel and an increased opportunity to merchandise and upsell […]

A Career in Marketing

A Career in Marketing

Many people have an incorrect perception of what a career in marketing entails. Unlike the television show depicts, you don’t earn your marketing degree and then sit in an office all day smoking cigarettes and sipping scotch. Don’t worry though because what you actually do is much more fun. A marketing degree opens up a […]

Marketing Careers – Top 10 International Marketing Careers

Marketing Careers – Top 10 International Marketing Careers

Marketing career in an international level makes you responsible for convening the total dealing of the international marketing attempt of an organization. This involves meetings with international clients, understanding the needs of an industrial scenario being country or region specific whenever possible and the policies to be adopted therein. Coordination in international marketing becomes a […]