Fighting hotel commoditisation in a digital age

Fighting hotel commoditisation in a digital age. 88% of people in the UK will have mobile internet access by 2017. Mobile hotel bookings are now overtaking ‘traditional’ web-based booking, In This article the case is made that Travel is driving technological change as travelers expect seamless connectivity to content and services and they want it […]

A Career in Marketing

A Career in Marketing

Many people have an incorrect perception of what a career in marketing entails. Unlike the television show depicts, you don’t earn your marketing degree and then sit in an office all day smoking cigarettes and sipping scotch. Don’t worry though because what you actually do is much more fun. A marketing degree opens up a […]

Marketing Careers – Top 10 International Marketing Careers

Marketing Careers – Top 10 International Marketing Careers

Marketing career in an international level makes you responsible for convening the total dealing of the international marketing attempt of an organization. This involves meetings with international clients, understanding the needs of an industrial scenario being country or region specific whenever possible and the policies to be adopted therein. Coordination in international marketing becomes a […]

How To Break Into A Marketing Career

How To Break Into A Marketing Career

You always see them in movies and you would want to be like them when you grow up marketers and advertisers. But despite the fun and high salary you believe is associated with a marketing career, having one is also very challenging and overwhelming. Sure, a marketing career is both fun and enjoyable; but it […]

Marketing Strategies

Marketing Strategies

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market. When designing a marketing plan, first a marketing strategy […]