Fighting hotel commoditisation in a digital age. 88% of people in the UK will have mobile internet access by 2017. Mobile hotel bookings are now overtaking ‘traditional’ web-based booking, In This article the case is made that Travel is driving technological change as travelers expect seamless connectivity to content and services and they want it […]
via American Travelers Seeking Value and Good Deals, Survey Finds | TravelPulse. Kayak and other similar Comparison travel shopping sites are now used by 28 percent of travelers, up from 15 percent in 2010. 58 percent of leisure travelers use an Online Travel Agent (OTA) such as Expedia in travel planning, that a drop of […]
Was hotel marketing always this complicated? Part Three of Three – The marketer reinvented – Tnooz. This is a 3 part article written in April 2013. It highly relevant. This link is to part 3, all part are worth reading but if you are like me and want to get to what it all means […]
InterContinental Hotels Group eyes mobile to combat hotel aggregates – Mobile Commerce Daily – Marketing. So it seems that even the largest chain hotels are hurting becuase of the dominance of OTAs in search results – See our last post on how the Authority Bias to hospitality”> hurting small hotels & tourism businesses.
Are you a hotel marketing dinosaur? | By Dave Spector. Dave Spector suggest that many “hotel marketers are still stuck in the past when it comes to marketing… using the same old undifferentiated techniques year after year. By failing to evolve, these hotel marketing “dinosaurs” are endangering their property owner’s investments and their own livelihoods.” […]