Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
As businesses of all types try to provide more personalized experiences for customers, they are drawn to what we call Big Data. Big Data is the entire collection of information about your guests and your target market. It can be used to find out more about customer preferences, buying habits and markets. It can also […]
How to personalize travel websites for independent travel brands. Travel brands are challenged to deliver customized experiences across demographics. This article present several technologies that help to deliver a customer-specific experience. Strategies discussed include re-targeting and ancillary marketing based on the booking information such as room category, number of people, dates, etc. Travel brands can […]
Understanding Behavioral Differences in Tourism And Travel Shopping can boost Bookings. You will need to register and down load this report but it is well worth registering for it. The report examines behavioral differences between leading retail and travel companies. Conversion rates and purchase cycles vary greatly between the travel and retail sectors and the […]
Online travel agents and the growing quest for personalization. Tnooze says “Despite it being universally accepted that customers are looking for a personalized offer, very few booking engines yet ask different or more specific questions”. Well that’s not the way to do personalization, it’s not necessary to interrogate visitors to your site. Hey guys! this […]
Digital Hospitality, AKA Predictive Personalization | ClickZ. There is a fine line to be drawn between using big data to pry into people in order to serve them better. Some don’t mind but a surprising number object to the Big Brother Bid data. Image courtesy of JWT Intelligence Yet it is inevitable and its been […]
. Source: Tim Berners-Lee laments state of the web but…
The secret to getting direct bookings is to target and…
Understanding Big Data Source: — SnapShot – Hotel Analytics Tourism…
Twitter
Recent Comments