The Four Ps of Mobile Travel | PhoCusWright

May 16, 2014 | Mobile Marketing, mobile technology

 The Four Ps of Mobile Travel | Travel Research – Industry Events – PhoCusWright Conference. According to this report by PhocusRight, “There are certain key qualities that mobile travel offerings should focus on, no matter where your company falls along the mobile development continuum” In this report  Cathy Schetzina Walsh, senior research analyst at PhoCusWright […]

Travellers are Travelling – Good News for the Economy

May 16, 2014 | trends

Leisure Travel Is (Finally) Back And That’s Good News for Agents Consumers have finally moved on from the recession and travelling again. . Growth in Leisure Travel up 4 Percentage Points Sixty-five percent of consumers took at least one leisure trip in 2013, compared to 63% in 2010, 62% in 2011 and 61% in 2012. […]

Mobile to account for 20% of online travel bookings by 2015

Jan 29, 2014 | mobile bookings

Mobile tipped to account for fifth of online travel bookings by 2015. Here are the highlights: -Mobile Bookings in Europe predicted to be 20% of all Online Bookings. (PhoCusWright at FITUR conference in Madrid, Spain) -Total online bookings will reach an all-time high of 47% -Euro 126.7 billion spent online across leisure and managed travel […]

Hotels Fuel U.S. OTA Growth as Air Bookings Fail!

Dec 6, 2013 | bookings, direct bookings, OTAs

Hotels Fuel U.S. OTA Growth as Air Bookings Decline | Travel Research – Industry Events – PhoCusWright Conference. OTA air bookings to drop 7% in 2013 as air suppliers succeed in driving direct bookings via online and mobile channels. Its now hotel and lodging, not air fairs, that is the OTAs growing business. “OTAs have […]