Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Online Travel Sites (OTAS) Battle For Share but Account for Only 16% of USA Travel The travel industry is now full into the digital age which has diminished the role of the old school travel agent and brought in a host of alternatives, including the news shared accommodations with the likes of Airbnb. But more […]
Travel Bookers Prefer Hotel Websites A new study by Criteo and PhoCusWright shows that 41% booked using an airline website or app, vs. 26% who used an OTA. The same was true for hotel bookings. Over 33% choose to book via the hotels website or app whereas only 25% booked through an OTA. The trends […]
Consumer Trends 2014: Explosion in mobile bookings – Travel Weekly. According to Travel Weekly’s 2014 Consumer Trends survey, the percentage of travelers who have used a mobile device to purchase travel surged, from 23% in 2012 to 38% in 2014. PhoCusWright studies shows that consumers are mostly using their mobile devices for shopping which is […]
Mobile Is Beginning To Define The Multitrillion Dollar Global Travel Industry | Business Insider. imagine that – 7% of all online-bookings are by tablet and tablets and ipdads account for 11% of all time spent on travel sites in april 2013 accouding to PhoCusWright. What does this mean to the Future of Travel – Read […]
The failure of Thomas Cook, a huge travel brand, should…
Google Hotels, which used to be Google Hotel Finder and…
Source: Reality check: Airbnb still has a long way to…
Twitter
Recent Comments