Online Travel Agents a Consolidated Channel | The Economist

Jun 20, 2014 | OTAs

Online travel agents: Sun, sea and surfing | The Economist. Expedia has become the world’s biggest travel agent. Last year, its gross bookings were $39.4 billion, through brands such as Trivago, Hotels.com and Hotwire, as well as its own eponymous operation. The third-largest travel agent, Priceline, whose brands include Booking.com, had booking sales of 39.2 […]

Priceline Says Facebook Ads Don;t Drive Bookings- Bloomberg

Apr 15, 2014 | advertising, Social

Priceline Seeks Results From Facebook as Google Wins Ads – Bloomberg. “For Facebook and Twitter, we have endless amounts of money. But we haven’t found anything there.” Chief Executive Officer Darren Huston said yesterday in an interview at Bloomberg’s New York headquarters. The comments lead the discussion as to which digital marketing media are most […]

Priceline profit tops estimates as bookings rise

Feb 21, 2014 | OTAs, travel bookings

Priceline profit tops estimates as bookings rise | Reuters. It seems that booking.com edgy and funy ads is paying of for price line. Darren Huston, CEO of Priceline, the former chief of Booking.com, “added that advertising for Booking.com was paying off in the United States”. The company has beat expectations and growth in strong. Online […]

Priceline: Now Top of the OTA Pack

Nov 9, 2013 | advertisng, bookings, Marketing

Here's how you do it – the online travel playbook according to Priceline, Booking.com, Agoda, Rentalcars and the rest | Travel Trends. Its not only because of Booking.com that changed the way OTA marketed hotels, although that was impressive, its also because they advertise better and spend more, and have more user friendly software and […]